Current Jobs Product Marketing Manager | First Beat in UK 2022

Job Title: Jobs in UK 2022 First Beat to hire following staff
Hiring OrganizationFirst Beat, UK
Jobs LocationUnited Kingdom
Published Date06/29/2022
Valid Date07/20/2022
Job TypeFull-Time
CurrencyPound Sterling
Gender (M/F)
Current Jobs Product Marketing Manager | First Beat in UK 2022

product marketing manager


We are looking for a Product Marketing Manager to join our Marketing team and to work closely with Sales to Professional and Elite sports teams, Customer Success Management, and Product teams. This position will report to the Chief Marketing Officer and in matrix to the Sports Business Unit Director and will be responsible for managing the product marketing and marketing communication strategies, and a broad range of marketing activities central to the commercial success of Firstbeat Sports solutions.

The Role:

  • Acting as the leading storyteller for Firstbeat Sports globally, building on the broader Firstbeat story while creating a unique and clearly defined position for Firstbeat Sports
  • Developing the positioning, value proposition and key selling points of Firstbeat Sports solution and increasing Firstbeat brand awareness in the team sports market
  • Guiding the content creation to match the value proposition and participate in creating key content
  • Planning the product marketing strategy, tactics and key campaigns, and briefing internal teams as well as external stakeholders
  • Managing customer communications content and calendar
  • Annual marketing budget planning and management
  • Managing key partnerships and planning joint marketing and communications activities
  • Close collaboration with Sales and Customer Success teams to e.g. identify and create customer stories
  • Ideating and creating insightful content for media, and developing the PR processes
  • Connecting with industry influencers, customers, and athletes
  • Gathering and analysing customers insights and competitor info and ensuring the relevancy of our positioning and value proposition accordingly
  • Depending on your preferences and skills, you can also execute digital marketing campaigns, lead generation and nurturing tactics, organize events, host events and podcasts and ideate innovative marketing activities that bring us to our commercial targets

We are looking:

  • A strong and passionate storyteller with a global mind-set and ambition level
  • Experience in global product and/or service businesses, broad exposure to different geographic markets, and track record of driving growth are considered strong assets
  • Courage, creative problem-solving skills, and resilience that is needed in a growth company 
  • Experience in brand and product marketing development and management
  • Experience in creating high quality and impactful product marketing communications
  • Thorough understanding of B2B marketing and communications fundamentals and experience in working in an international setting 
  • Experience in and/or knowledge of team sports, performance coaching and sports technologies are considered assets
  • Self-driven and hands-on team member who enjoys collaborating with product and sales teams, customers, industry experts, etc.
  • Ability to create professional-grade written communication in English, and fluent spoken English. Finnish is not required. All language skills are considered assets.


  • A role where you can truly define and set the direction for Firstbeat Sports marketing
  • A chance to be part of a global growth story and have your “touch” be seen all around the world 
  • A diverse and highly-skilled team
  • Competitive benefits and flexible working arrangements (we have great remote work practices and tools in place)
Current Jobs Product Marketing Manager | First Beat in UK 2022
about: firstbeat

Firstbeat is the leading provider of physiological analytics and services for well-being and sports. We transform heartbeat data into personalized information on exercise, stress and recovery. Over the course of two decades, we have helped over 10,000 organizations and thousands of sports teams worldwide to reach their health and performance potential with science-backed confidence. Today, Firstbeat services are offered in more than 70 countries.

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Current Jobs Product Marketing Manager | First Beat in UK 2022
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